In the past three years, natural beauty has become cool again. With this demand for natural beauty comes the repackaging of natural ingredients - clay, coconut, avocado, turmeric - as new magic ingredients. Tired of Western beauty brands cherry-picking from their cultures but doing nothing in return to support the broader communities, more and more women of colour are creating their own natural beauty businesses, reclaiming their cultural traditions, and more importantly giving back to their communities. The big secret for everyone who loves natural beauty products: you can make most of them yourself. According to Clare Varga, Acting Head of Beauty at WGSN Beauty, a new forecasting platform for beauty product development that will launch in Spring , the rise of black and brown women setting up their own natural beauty businesses is a direct result of knowing their roots.